Although women and girls represent 51% of the global population and are the fastest growing segment of the video game market, they have been largely ignored as a primary audience to date.   

Women now represent more than 45% of the video game marketplace, and their influence is rapidly growing across all genres of games:  console, casual and application-based. A very significant opportunity exists to drive revenue and build franchise brand loyalty by developing and marketing video game content that focuses on interests of women / girls, and by reflecting them as the primary content characters.

Join a panel of leading developers, publishers and marketing experts to explore the growing influence and importance of women in video games.