There's no denying that the "The Twitter Effect" has taken hold of the entertainment industry, and real-time Web reviews have become a major factor in a film's success (or failure.) As Stephen Bruno, the Weinstein Co.'s senior director of marketing said recently, "I think Twitter can't be stopped."

In this session, the Parnassus Group, creators of the "140" and "Tweet House" gatherings has assembled a panel of entertainment industry innovators to discuss how Twitter is being leveraged to produce and promote their creations